BEAUTYLAB – PRESS RELEASE – LONDON FASHION WEEK – Feb 2020
LFW WINTER 2020 – Skincare by BEAUTYLAB®
Photographs: James Basire
BeautyLab skincare sponsored one of the first catwalk shows at London Fashion Week A/W 2020, prepping skin backstage at On/Off Presents.
Inspired by the catwalk theme of ‘All Power to the Imagination’, lead makeup artist Lan Nguyen-Grealis created five different looks for each of the featured designers – Iyanu , Yan Dengyu, Zaful, 404 Studio and House of Sheldon Hall.
Understanding that beautiful makeup always starts with beautiful skin Lan Nguyen Grealis directed her team of makeup artists to cleanse, soften, and hydrate models’ skin, creating a flawless base for the makeup.
Iyanu took inspiration from gangster-street with tribal graphic markings. Skin was kept beautifully bare.
Lan prepped the models skin by cleansing with Black Diamond Peptide Cleanser – this luxurious cleanser contains illuminating black diamond and cranberry enzyme to gently exfoliate and brighten the skin.
Black Diamond Moisture Complex was massaged in, instantly flooding the face with moisture. This rich moisturising cream contains energising sapphire and advanced peptides to help plump the skin and boost collagen.
Note to Editors: BeautyLab’s Black Diamond range instantly illuminates skin so is an ideal skincare companion for the catwalk. Black diamond manipulates invisible UV light to give a selective scattering of favourable blue and green light. Shadows, wrinkles, pigmentation and discolouration are diminished.
Yan Dengyu was futuristic, otherworldly, so the focus here was on beautiful flawless skin, while red and black crystal details gave a focal point.
How to: Once again skin was cleansed with Black Diamond Peptide Cleanser, and moisturised with Black Diamond Moisture Complex.
Launching soon, BeautyLab’s NEW Amethyst Crystal Facial Roller was gently rolled over the models’ skin to help relieve tension and calm the skin. Naturally cooler than room temperature, amethyst helps to boost microcirculation, calm inflammation and de-puff the fragile eye area.
Zaful’s models were like ‘warriors in the wind’ with fresh, beautiful skin, flushed cheeks and metallic silver eyeliner details.
How to: Once again skin was cleansed with Black Diamond Peptide Cleanser, and moisturised with Black Diamond Moisture Complex. Selenium in the moisture complex aids in repairing and protecting skin against environmental aggressors.
Body Moisture Serum was applied to bare limbs before the models walked the catwalk. The instantly absorbed serum has skin firming and smoothing benefits and is formulated with Hawaiian sea plant, collagen boosting peptides, water-binding hyaluronic acid, and energising ginseng extracts.
Inspired by fantasy and witchcraft, eyebrows were sharply framed in solid colour, while the rest of the face was kept clean and matte.
How to: With the emphasis on clean skin, skin was cleansed with Black Diamond Peptide Cleanser – this luxurious cleanser contains illuminating black diamond and cranberry enzyme to gently exfoliate and brighten the skin. Black Diamond Moisture Complex was massaged in, instantly flooding the face with moisture. To emphasise the clean lines of the brow colour, excess makeup was gently removed with Oil-Free Eye Makeup Remover.
HOUSE OF SHELDON HALL
House of Sheldon was inspired by Great Britain and the capital. Fun details in the makeup included coloured gold leaf worn in the inner corners of a smokey eye and on the lips. Skin remained flawless.
How to: On cleansed skin, Lan applied a few drops of Multi-Vitamin Oil – part of BeautyLab’s Glycolic range – to help brighten the complexion. This nourishing facial oil helps to re-balance city skin, vulnerable to pollution. Antioxidant vitamins A and E fight free radicals, while jojoba and super fruit buriti re-hydrate, conditioning argan and anti-inflammatory passion flower promote healthy skin, bringing London skin back to its beautiful best.